The Festival of Urgent Reinventions: Explain how your idea can be scaled. How will it be easy to adopt and modify?

February 7, 2021 Our idea will be scaled through a high impact social media outreach plan. With the prize money, we will build a Squarespace website, hire a social media marketer who will be able to make beautiful Canva, Youtube, Instagram, Facebook social media content while managing our SEO presence online for a few months as an open contractor. This will be someone who cares and understands the mission to be able to create content that will travel on various local TV Network and radio stations in and around New York City. As artists, we are plugged in to multiple different communities that will help us reach a wide audience. As filmmakers, musicians, writers and podcasters, we will be able to share this mission with a diverse group of organizations and people who care about eliminating plastic from our economy. As part of the YouTube show, some of us in the art collective will conduct good old fashioned on the ground outreach as we travel to restaurants, bodegas, and other institutions where large amounts of plastic are discarded daily. In our interactions with business owners and staff members, we will ask them on camera if they would be willing to clean their plastic waste in exchange for a free pick up from us where we will take it to a precious plastics facility. At the same time, by creating partnerships with restaurants, we will be able to pick up their left over food in the future as well with greater ease. In exchange for working with us, each restaurant, bodega and institution will receive a sticker that indicates that they are part of the titties for change, Notpla, and precious plastics initiative. This will show the public that this organization is behind eliminating plastic waste and will be more likely to support their business. Because the initial steps of the project only requires internet connection and a calling device, even those without a laptop will be able to join our call to action. The first steps are easy to organize, collaborate and share with others. The next step after we have acquired a space, (a PopUp model where banks donate their retail spaces to art collectives will be drawn up and shared with other users who would like to start their own titties for change, Notpla and precious plastics facility) They can call it anything that they want so long as they follow the guidelines that have been set out prior to the creation of the physical location. These guidelines include specific instructions for picking up the left over plastic, cleaning it, shredding it and turning it into pieces of art that can be sold or exchanged for services and other types of labor within the context of plastic elimination. Precious plastics already has a blueprint and has created starter kits for people to learn to create recycling spaces. People will be able to adopt to their layout accordingly. Whereas for the calling and ground work, once a few people participate in the calls, they will be able to get a sense of what to do for their own communities once they have a real life example to go off of.