February 6, 2021 The idea is intended for the stakeholders, CEOs, gatekeepers, sales representatives, and ultimately who decides on the packaging for supermarket items and the 10 companies that control most of the food industry.
This is also intended to create a community around like minded folk who care about eliminating plastic waste from the food industry. By meeting twice a week for our “plastic hour” and probably more frequently as the group grows, there will be more calls and more data collected by the companies that will reflect a consumer request to change their packaging. Especially because we will be operating as a consumer group and not B2B sales, there will be more of an incentive for the companies to take our suggestions without having a sales agenda attached directly to our requests. We just want them to change their packaging and your product has already passed several market tests and has shown to be a suitable viable alternative. In an indirect way, I foresee this impacting an untapped community in ways that travel beyond anticipation. The potential behind this international gathering of people who care about eliminating plastic packaging (for starters) and the understanding behind the significance of our actions behind this idea will carry ripples into the unknown. The food and manufacturing communities will be most directly impacted, with a surge of calls and requests coming their way, and in some was, NOTPLA will also be impacted with the increase of demand for the organic compostable alternative.